* Love to Ride is a behaviour change programme that has been developed by Challenge for Change Ltd, a social enterprise specialising in getting more people cycling more often
* Between 2008 and 2014, Love to Ride delivered 122 Workplace Cycle Challenges and encouraged over 113,000 people to cycle. Overall, they have inspired 34,322 ‘non-cyclists’ to ride again, many after years of not cycling. On average, 40% of 'non-cyclists' (those who had cycled none or a few times in the previous year) had started cycling weekly as measured three months after taking part in a Challenge. For more information, see: www.lovetoride.org
* For further enquiries on Cyclescheme, please contact James Borley, Cyclescheme: firstname.lastname@example.org T:01225 827 339
* Cyclescheme.co.uk offers 25-42% off through tax breaks on a range of bikes, gear, clothing and accessories from over 2,000 independent stores. With Cyclescheme you pay nothing upfront and the costs are deducted from your salary over a year so you won’t even notice the payments.
* The benefits of cycling to work:
* The average cyclist saves £285 a month on travel, while with Cyclescheme you save between 25%-42% on equipment [Discover Cycling to Work calculator, based on average commute by car]
* 69% of cyclists say they have become healthier, 51% lost weight and 54% said their mental wellbeing improved [CS survey 2013]
* 99% of cyclists would recommend it to others [CS survey 2013]
* Half of 45% of members went from ‘novice or occasional’ to ‘enthusiastic’ cyclists after joining [CS survey 2013]
* There’s nothing wrong with fair-weather - the majority of cyclists only commute three times a week [CS survey 2013]
* With 130 years’ experience and 67,000 members, CTC - the national cycling charity - helps people start and keep cycling. Membership, at less than 80p a week, offers discounts in cycle shops, £10m liability insurance, legal helpline,
supports projects to get people cycling, campaigns for better and safer cycling and offers a warm welcome at 1000’s of rides and events.
* CTC is supporting the Love to Ride Challenge as part of its involvement in the EU Bike2Work project (www.bike2work-project.eu/en/) . The main objective of Bike2Work is to encourage a significant modal shift from motorized commuting to cycling. It targets employees’ behaviour through Bike2Work campaigns, and encourages employers to meet the needs of cyclists.