We've already met some fascinating people at CTC's stand ... do come and say hello!
After your visit to us, be sure to have a look at the 'Exchanging Places Event' just a few yards away from us on Stand A50. There's a truck on display fitted with extra mirrors and alarm warning systems to help the driver see vulnerable road users better.
The truck is part of an educational roadshow, brought to the NEC by Murphy and Hochtief, whose guys are keen to offer cyclists the chance to exchange places and view the road with a lorry driver’s eye.
Now this isn’t a new idea - and there's more on what CTC believes should be done to make the interaction between cyclists and lorries safer in a full briefing  (recently updated). For example, CTC welcomes cycle awareness training for the drivers - all too many cyclists are killed in collisions involving HGVs.
But what a pro-active move from these London based companies! Wearing my Road Justice t-shirt, this was a chance to see for myself what it's like sitting in a lorry cab.
Have a listen to my chat with lorry driver Mark Olden.