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The Guardian - 2 August 2012

Publication Date: 
2 August 2012
Bradley Wiggins London 2012 triumph brings boost to British cycling. Olympic gold medal and Tour de France winner's growing celebrity status sparks growth in UK bike sales and popularity

Many people who are trying riding for the first time, they're not doing it to race...The great thing is cycling's just fun. It gives you a sense of joy and freedom, and I think a huge proportion of those who are taking it up for the first time are just going to fall in love with it."

Gordon Seabright 
CTC Chief Executive

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