Tactics and Strategies
There are a number of different tactics you can apply to your campaign. The biggest choice depends on who you are looking to influence. While a demonstration might persuade your local council, it may not go down so well if you are asking your boss to install some cycle parking!
So who do you speak to first when launching a campaign, council cabinet, council members, or officers, or do you try and engage the public, speaking to your neighbours or involving the local media, getting the general public on board. The reality is that no one of these sections moves on its own. they all need to support your campaign, which will require you to use a number of techniques. We also have further guidance for influencing and working with local government .
- Demonstrations
- Direct Action
- Critical Mass Rides
- Petitions
- Postcard Campaigns
- Letter Writing Campaigns
- Surveys
- Cycle-Counts
- Model Cycling Plans / Policies
- Model Resolutions
- Alternatives