Letter Writing Campaign

Aimed at the same target as postcard campaigns, activists use letter writing campaigns to combine a show of support with detail and a more personal touch.

Unlike a petition or a pre-printed postcard, a letter can explain how the desired changes (or current situation) affect individual voters or consumers.

Keep letters short and restricted to two or three main points.

  • Circulate briefing sheets explaining the issues and crucial points for those who wish to write.
  • Provide some pre-typed letters for people who cannot overcome their inertia.
  • Alternatively, consider using email or an online resource such as They Work For You to keep costs down. Online campaigns can spread quickly if the briefing and a means of contact are posted to active message boards and forums.
  • Ask people to notify you if they send a letter, and to forward any replies.
  • Concentrate on decision-makers.
  • Try to avoid reams of identical letters.

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