Objectives

If you have a small group of core members, it is essential to have aims, although this may come later once you have recruited a hub of people.

Even established groups can and should review what they are trying to achieve.

A formula some managers use is to divide objectives into aims, strategies and tactics, where aims are the overall intentions of the group, strategies are the means of achieving aims and tactics are methods of implementing strategies.

For example, you might decide that your group's objectives were:

  • Aims - to make your area a safer place for cycling and to encourage cycling for transport and recreation.
  • Strategies - calming city centre traffic; obtaining a local authority commitment to spending on cycle schemes; having beginners rides promoted by the City Council.
  • Tactics - writing letters to the local press; making links with sympathetic councillors and local authority officers; petition; organising beginners bike riders and courses.

You should review your objectives regularly, with particular focus on your strategies and tactics. If one strategy or tactic is not working, discard it and try another.

You can also use this framework as a means of monitoring your group's activities and whether you are focussing on the right objective, and using your time and energy accordingly?

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