Recruitment

So you have objectives, a name, a logo but not a group. How then do you recruit one?

Call a public meeting of cyclists with the express intention of launching a group. This is often best done around a local issue: e.g. the need for cycle parking in a new shopping development.

  • Choose a meeting location which is reasonably small and welcoming. Some groups meet in a quiet pub, others meet in people's houses.
  • Choose a time which people can attend without rushing back from work or college. Mid-week is generally better than weekends, after 5.30pm.
  • Advertise your meeting by putting posters up in your local library, bike shops, community centers GP surgeries etc.
  • Leave leaflets on bikes at stations, shopping centres, etc.
  • Get in touch with any local recreational cycling groups, and ask them to mention your meeting at their next ride.
  • Write to your local press, and if possible work it into a news story: 'Cycle campaign moves up a gear'.
  • Contact sympathetic local organisations - green groups, Friends of the Earth, 20's Plenty groups etc - and ask if you can publicise your group at their meetings.
  • Speak to CTC and other national cycling organisations for help with contacting members in your area.
  • Make the purpose, time and location of the meeting clear on any materials. Put a phone number (with voicemail) and an email address, so that people can get in touch with questions.

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