The DfT's THINK! campaign
The THINK! campaign for bikes is relaunched - CTC assesses its impact Blog
Running in some of the cities that received money for cycling recently, the THINK! campaign follows the now usual 'give and take' message that equates cyclists and drivers as similar sources of danger, both of which need to 'play their part'. However, the messages it sends out are largely sensible.
How many TV adverts breach Highway Code rule 3?
Now send us your 'irresponsible' walking-down-the-street adverts! Blog
Although the ASA has provisionally withdrawn its ruling against Cycling Scotland's TV advert, the fight isn't over yet. Please send us videos showing how a ban on helmet-free cycling in TV ads would be like refusing to show people on the streets at night without reflective clothing.
Unhelmeted hipsters riding all over a promenade. Tsk tsk.
Which ads are now banned? Your examples wanted Blog
The ASA's bizarre ruling (under appeal by Cycling Scotland) that all cyclists must now be helmeted and cyclists must adopt dangerous road positioning has caused anger amongst the cycling community. If you've got examples of ads that would now be banned, please send them here.
The image that proved controversial to the ASA
Advertising watchdog’s helmet ruling threatens the promotion of normal cycling News
CTC, the national cycling charity, has voiced concern over a ruling by the Advertising Standards Authority (ASA) which could prevent future adverts from showing cyclists without helmets on TV.

Archive

  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Gordon Seabright
  • Cyclists' Touring Club (CTC): A company limited by guarantee, registered in England no.25185. Registered as a charity in England and Wales No 1147607 and in Scotland No SC042541
  • CTC Charitable Trust: A company limited by guarantee, registered in England no.5125969. Registered as a charity in England and Wales No 1104324 and Scotland No SC038626

 

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