Cyclenation - Cycling, health and safety: Winning the arguments

10.30am to 3.30pm

The ogre of cycling 'danger' is constantly with us in the media, road safety publicity and poorly-informed campaigns by other organisations, impeding our efforts to get more people cycling more often.

From where to cycle and how, to helmets, hi-viz and charges of contributory negligence, the truth often gets trampled, but rebutting misinformation and criticisms of cycling is not easy. There is increasingly stiff and professionally organised opposition by people with other agendas, despite all the pro cycling rhetoric and strategies. Ironically much comes from quarters which claim to promote cycling oblivious to the fact that they're doing exactly the opposite.

To help you better understand the issues, get the facts at your fingertips and be ready to engage locally with the media, councils and others, Cyclenation has arranged this seminar. We are bringing together a range of experts, not just from the world of cycling, but also from the medical, legal and safety-related professions.

The programme (see below) will contrast the relative risks associated with cycling with the health benefits and give you examples of strategies used by others to counter negative images of cycling.

The seminar is free to attend but you must book using the link below. Lunch is not provided, so please bring a packed lunch or buy one near the venue (the lunch break may be short).