CTC's Workplace Cycle Challenge is the best way to get non-cyclists to cycle to work.
It is a behavioural change programme that has proven to be highly successful at:
- Getting 'non-cyclists' to take up cycling;
- Getting 'occasional cyclists' to start cycling regularly;
- Getting more people to cycle for transport; and
- Increasing people's level of physical activity
CTC Workplace Cycle Challenges have delivered amazing and consistent results at the following locations in the UK; Swindon, Colchester, Woking, Somerset (Taunton & Bridgewater), Darlington and Wolverhampton.
A major success of the programme is the extent of behavioural change across the large number of people that have taken part so far. A staggering 84% of non-cyclists intend to cycle more often with both occasional and regular cyclists increasing the number of cycling trips to work.
More than half of the participants use the Workplace Challenge website to record their cycle journeys
to work which account for 62% of the total trips recorded since the start of the Workplace Challenge programme.
To find out more download a brochure about how the Challenge works.
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There are many other ways you can encourage your colleagues to cycle to work.
- You can set up a Bicycle User Group (BUG) for your workplace. CTC can provide you with all the support and information you need to set up a BUG in your workplace. For more information please download the CTC BUG Flyer. Setting up a BUG is easy and costs £50 a year, plus a £25 set-up charge. Call: 0844 736 8451 and ask for a BUG membership pack.
- You can encourage your colleagues to join CTC's Bike to Work, which includes CTC membership and breakdown cover.
Workplace Cycle Challenges are run by CTC Challenge for Change; a partnership between CTC Charitable Trust and Challenge for Change. Challenge for Change is a social marketing agency that specialises in developing behavioural change programmes that get more people cycling more often.
Ian Richardson, CTC Charitable Trust, ian.richardson@ctc.org.uk
Thomas Stokell, Challenge for Change, thomas@getmorepeoplecycling.com
