Find out what effect the second Workplace Cycle Challenge had on the number of people cycling in Swindon.
What is a Workplace Cycle Challenge?
The Workplace Cycle Challenge is a behavioural change programme, designed to encourage more people to cycle more often.
It allowed organisations, and the individual departments within them, to compete against each other, seeing who could encourage the most staff to cycle for at least 10 minutes over a three-week Challenge period.
The Challenge focuses on participation rather than mileage, to ensure a fair competition which engaged new and occasional cyclists as much as regular cyclists.