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The THINK! campaign for bikes is relaunched - CTC assesses its impact

Running in some of the cities that received money for cycling recently, the THINK! campaign follows the now usual 'give and take' message that equates cyclists and drivers as similar sources of danger, both of which need to 'play their part'. However, the messages it sends out are largely sensible.
The DfT's THINK! campaign

A new cycle safety awareness campaign has been launched by the Department for Transport.

The campaign is based on imagery produced by Transport for London, and focuses on urban issues such as junctions, parked car doors and Advanced Stop Lines. Suburban and rural issues - such as close overtaking - are not given the same prominence in the campaign.

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  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cyclists' Touring Club (CTC): A company limited by guarantee, registered in England no.25185. Registered as a charity in England and Wales No 1147607 and in Scotland No SC042541

 

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