Long before Michelin started handing out stars, CTC’s winged wheel emblem on your business was the ultimate accolade. And it is still a mark that you are something special as you can welcome cyclists to your premises and provide the extra facilities they may need such as secure cycle parking.
During the original cycling boom of the late nineteenth century, the gentry were out touring the country and abroad on their bikes. Proprietors of every kind added ‘CTC’ to their hoardings to encourage a pedalling populace to patronise their hotels, cafes and shops. By 1888, CTC was dispensing its official endorsements in the form of a Winged Wheel, a huge circular sign two feet across.