A new government advertising campaign on cycle safety has been launched, although with just £80,000 behind it, it's unlikely to have any discernable effect on driver behaviour. Worse still, the campaign includes some poor advice to drivers on overtaking.
The campaign's main image shows twins, one of whom has a bike, the other a car. The message "drivers and cyclists are more alike than you think" aims to break down the feelings of animosity and is backed up by the figures which show that cyclists are just as likely to be car drivers than non-cyclists.
The message that road users should look out for one another is sensible, and welcome, but misses the point that the vast majority of cyclist injuries in crashes with cars are blamed by police on drivers, not cyclists.