Promotion and Encouragement

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Smarter choices

Smarter choices - measures, including cycling, that help people find alternatives to driving - can make a huge difference to travel habits...
Cyclist on path
Headline Messages: 
  • Measures that provide encouragement, incentives and opportunities to try out alternatives to the private car are known as ‘smarter choices’. 
  • Smarter choices to encourage cycling must go hand-in-hand with improving cycling conditions on the highway. If anything, however, smarter choices are more cost-effective in terms of congestion, yielding on average £10 of benefits to every £1 spent.
  • Smarter choice measures include: elements of travel plans, advertising and promotional campaigns, cycle maps, marketing directly to individuals, tax incentives, cycle training, rides, events and activities for specific groups in society.
CTC View (formal statement of CTC's policy): 
  • Smarter choice measures are:
    • a proven way of reducing car use and carbon emissions
    • an effective means of encouraging people to take up cycling, or to cycle more often
    • a good investment, offering an excellent return 
  • Investing in ‘smarter choices’ is at least as important as investing in physical improvements to the highway network. 
  • Both national and local authorities should dedicate sufficient resources to smarter choices, recognising that they rely on revenue rather than capital funding.
Download full campaigns briefing: 
Publication Date: 
October 2010
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Bike Club Scotland celebrates its first birthday

Scotland’s young people will have the opportunity to meet the country’s decision makers on education, public health, road safety and community learning and development on Tuesday, when these groups come together to celebrate the first year of the cycling development programme Bike Club.
Liberton High School Bike Club in Edinburgh

The day will involve several lively presentations from Bike Club leaders who will discuss their projects and the difference cycling has made to young people's lives.

Contact Information: 

For more information or an interview, contact Suzanne Forup:
Tel: 0131 554 2561
Email: suzanne.forup@youthscotland.org.uk

Notes to Editors: 

Bike Club is a national programme that inspires young people to become participants and leaders of fun, creative and inclusive cycling-related activities. It recognises that cycling can improve the lives of young people by increasing physical activity levels, improving health and wellbeing, encouraging learning and building social inclusion. This is reflected in the diversity of the cycling projects it has helped establish in Scotland. They include young people from families with low incomes, BME groups, young people with disabilities, girls only projects and young people not in employment or education. It is led by a consortium of established charities including Youth Scotland, UK Youth, ContinYou and CTC – the national cycling charity. Further information about Bike Club can be found at http://bikeclub.org.uk

CTC is the national cycling charity, with over 130 years’ expertise in supporting cyclists and promoting cycling. CTC has pioneered projects that bring the benefits of cycling to hard-to-reach groups within the community.
http://www.ctc.org.uk

Youth Scotland is the network of youth clubs and groups across Scotland. It is the largest non-uniformed youth organisation in Scotland and delivers quality youth work programmes, information, resources, training and support to community based youth work across Scotland. http://www.youthscotland.org.uk

UK Youth is a national charity developing and promoting high quality youth work and educational opportunities for and with young people. It is the largest non-uniformed young people’s organisation, supporting a network of over 7,000 youth groups, clubs and projects across the UK, with over 750,000 young people engaged through these networks. Bike Club will offer opportunities to gain UK Youth’s Youth Achievement Awards through cycling activities.
http://www.ukyouth.org/

ContinYou provides expertise in community learning and health improvement, fulfilling a major role in supporting the development of community focused schools and offering out of school hours and informal learning opportunities to children, young people and adults beyond the school day and curriculum.
http://www.continyou.org.uk

The development of Bike Club in Scotland has been funded by Asda’s Pedal Power campaign.

Right To Ride to School

Right To Ride to School
CTC believes that all children should have the right to cycle to school. Yet in some schools backward policies mean many children are unable to cycle to school.
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CTC delivers hundreds of protest letters to Royal Mail HQ

8 September 2010
On the morning of Wednesday 8 September 2010, we delivered around 700 letters of protest from CTC members to Royal Mail's new Chief Executive, Moya Greene, asking her to reconsider the decision to remove cycles from the Royal Mail transport fleet.
Keep Posties Cycling

The letters were delivered using a combination of bikes, including the Pashley Mailstar, one of the range of bikes currently used by Royal Mail. In addition, CTC also used a Danish cargo trike, the carrying capacity of which would solve the problem of the current fleet which cannot manage large amounts of parcels.

A representative of Royal Mail accepted the letters on behalf of Moya Greene. A meeting between Ms Greene and the All Party Cycling Group will be held on the 22nd September.

 

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Keep Posties Cycling

Royal Mail cycle delivery
In 2010, the Royal Mail decided to scrap their fleet of 24,000 bicycles in favour of trolleys and light vans. Only a few thousand are now left and they will all be phased out by 2014. CTC objected and still objects because it's putting other road users at greater risk and is adding to emissions.
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Mintel Report on Bicycles 2010

In 2010, market research company Mintel published a ‘market intelligence’ report on bicycles, following up on similar Mintel reports in past years. Here are its key findings:
  • 34% of adults in the UK owns a bike, but this is much higher (51%) among those aged 35-44 and lower (13%) among those aged 65+.  Cycle ownership is also strongly related to socio-economic status, with 42% ownership among senior and middle-ranking professionals (groups A and B), declining to 17% among those in long-term dependence on the state (group E).
  • 12% of adults cycles regularly (i.e. at least once a week), with 6% cycling most days. Males are much more likely to cycle regularly than females (16% male, 8% female).
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Schonrock children should be allowed to cycle to school

CTC has spoken out in support of the ‘right to ride to school’, following media coverage of the Schonrock family who have been warned that they could be reported to social services unless they stop their children cycling to school on their own.
CTC - Working for Cycling

According to the media, Oliver and Gillian Schonrock, from Dulwich, south east London, let their children, aged five and eight, cycle the mile from their house to school by themselves because they say it helps to teach them independence and self-confidence.

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What impact would taking posties off bikes have?

8 June 2010
As part of our campaign to keep posties on bikes, CTC has asked Royal Mail what impact they have assessed the programme to replace bikes with vans and trolleys will have.
Kevin hands over protest letters

Our questions for Royal Mail:

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CTC welcomes 'Better Rail Stations' vision for cycle-rail integration

In November 2009, Chris Green and Sir Peter Hall reported their findings on the state of England's rail stations to the then Secretary of State for Transport, Lord Adonis. Included within this were several very helpful recommendations on cycle-rail integration at stations.
Secure cycle parking at Leiden station

Besides cash to revive the ten worst stations, CTC was pleased to see that a dedicated fund of £14 million was provided for cycle parking and ten 'Cycle Hubs' (offering cycle hire, repair services and secure parking) with the first appearing in Leeds as Cyclepoint - now up and running.

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New Vision for Cycling

New Vision for Cycling
A doubling of cycling use in 10 years, coupled with a halving the in risks of cycling, would generate economic benefits of £3.5 billion and save 600,000 tonnes of carbon dioxide annually.
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  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cyclists' Touring Club (CTC): A company limited by guarantee, registered in England no.25185. Registered as a charity in England and Wales No 1147607 and in Scotland No SC042541

 

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