Promotion and Encouragement

Victoria Hazael's picture

Should children cycle on the pavement?

A police officer in Lincolnshire reportedly threatened to confiscate a four-year-old girl's bicycle because she was cycling on the pavement. CTC's Victoria Hazael explains where the law stands on children cycling on the pavement.
A four-year old girl cycling in the park

As a mum of a four-year-old who regularly cycles on the pavement, I must confess I was really shocked when I read the report in Grantham Journal, that four-year-old Sophie Lindley was stopped by Lincolnshire Police as she was cycling to school on the pavement.

jayne.rodgers's picture

'Girls Go Better By Cycle' launches in Manchester

6 March 2015
CTC and Transport for Greater Manchester (TfGM) have been collecting together a programme of women's cycling events and activities across March to mark International Women's Day on Sunday 8 March.
Girls Go Better By Cycle poster

There are exhibitions, rides, training, discounts, workshops and exciting family activities all around Greater Manchester to take part in and enjoy.

To celebrate and mark this Sunday's International Women's Day in Greater Manchester, we’ve been busy working with TfGM to collect together a programme of activities and events throughout March for Girls Go Better By Cycle.

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GavinJWood's picture

Video: watch Space for Inclusive Cycling in Bradford

On a cold winter's day in early February, inspired by CTC's Space for Cycling Campaign, Bradford Cycling 4 All headed out on to the city's roads to show just how much space other road users should be giving cyclists, especially users of adapted bikes who can be easily missed.

Bradford Cycling 4 All are an inclusive cycling group in West Yorkshire. Inspired by pictures of a similar stunt in Riga, the group fitted their bikes with cages custom made by a local artist - a colourful, physical reminder to fellow road users of the space cyclists need - and they headed out on to the streets of Bradford.

Cherry Allan's picture

Smarter choices

Smarter choices - measures, including cycling, that help people find alternatives to driving - can make a huge difference to travel habits...
Cyclist on path
Headline Messages: 
  • Encouraging and incentivising people to try out alternatives to the private car are valuable and cost-effective complements to improving cycling conditions on the road.  
  • Often known as ‘smarter choices’, measures that are designed to do this include: elements of travel plans; advertising / promotional campaigns, cycle maps, marketing directly to individuals, tax incentives, cycle training, rides, plus events and activities for specific groups of people.
Key facts: 
  • Smarter choices are particularly cost-effective in terms of congestion, yielding on average £10 of benefits to every £1 spent.
  • Smarter choice programmes in the Sustainable Travel Towns of Darlington, Peterborough and Worcester made a positive contribution towards economic growth, reducing carbon emissions, increasing health, promoting equality of opportunity, and improving quality of life.
CTC View (formal statement of CTC's policy): 
  • Smarter choice measures are:
    • a proven way of reducing car use and carbon emissions
    • an effective means of encouraging people to take up cycling, or to cycle more often
    • a good investment, offering an excellent return 
  • Investing in ‘smarter choices’ is at least as important as investing in physical improvements to the highway network. 
  • Both national and local authorities should dedicate sufficient resources to smarter choices, recognising that they rely on revenue rather than capital funding.
Download full campaigns briefing: 
Publication Date: 
February 2015
Cherry Allan's picture

Cycle-friendly employers (CTC views)

Doing everything possible to encourage employees to commute by cycle and to cycle for work purposes helps improve the health and productivity of a workforce, lowers the cost of business transport and eases congestion at peak time.
Cycle commuters arriving at work
Headline Messages: 
  • Encouraging employees to commute by cycle and to cycle on business, can result in a healthier, more productive workforce and lower transport costs.
  • Workplaces that encourage cycling help mitigate their negative impact on the local and wider environment.
  • If employees are encouraged to cycle rather than drive, congestion is less severe at peak times, which is good for business and the economy.
Key facts: 
  • In 2011, 741,000 working residents in England and Wales aged 16 to 74 cycled to work - 90,000 more than in 2001, but the proportion of working residents who cycle commute has struggled to rise above 2.8% in that time.
  • The number of people living in London who cycled to work more than doubled in 10 years from 77,000 in 2001 to 155,000 in 2011. In Cambridge, 29% of working residents cycle to work - more than anywhere else - but for 29 other local authorities, this figure is 1%.
  • On average, employees who cycle-commute take at least one day p.a. less off sick than colleagues who do not cycle to work, while car commuters are at least 13% more likely to feel constantly under strain or unable to concentrate than those who cycle/walk to work.
  • It costs the giant pharmaceutical company GSK in West London about £2,000 a year to maintain one car parking space – the same space could accommodate 8 bikes.
  • 92% of GSK’s cycle commuting staff say that their health is improved as a direct result of the support they receive from the company to cycle to work. 74% say that they are more productive and 73% believe they are more motivated.
CTC View (formal statement of CTC's policy): 
  • Employers should recognise the health, environmental and economic benefits of promoting the use of cycles for commuting and work purposes.
  • Actions that employers should take include:
    • making cycling an integral part of a Travel Plan
    • paying the full, tax-free cycle mileage rate
    • subscribing to other tax incentives (e.g. the Cycle to Work scheme)
    • incentivising cycling through workplace challenges, events etc.
    • providing good quality facilities (e.g. cycle parking, showers and lockers
    • supporting a bicycle users group (BUG)
    • supplying ‘pool’ bikes
  • Employers should not be discouraged from promoting cycling because of liability fears, neither should they make cycle training or wearing a cycle helmet a prerequisite for cycling on business.

See also CTC's guide to becoming a cycle-friendly employer.

Download full campaigns briefing: 
Publication Date: 
February 2015
SamJones's picture

Government cycling strategy a "derisory plan, not a delivery plan"

Government's Cycling Delivery Plan, published two hours before key parliamentary debate, fails to make commitments to funding for cycling.
Broken bike

Just minutes before the scheduled start of a House of Commons debate on the future of cycling in Britain, the Government finally released its draft Cycling Delivery Plan, a year after it was due.

Making a mockery of Parliament’s role to scrutinise Government strategy and policy, the draft Plan lacks any firm commitments to provide the funding for cycling needed to make it a safe and attractive option for day-to-day journeys, for people of all ages, backgrounds and abilities.

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SamJones's picture

What if…?

CTC’s Sam Jones considers what a day in the life of a cyclist might be like by 2020 - IF the Government had committed to Funding4Cycling in 2014, AND had been investing at least £10 per head annually for the previous five years.
Cycling in Copenhagen

It’s just after 8am on a damp, miserable autumn morning as I enter the communal bike shed outside my flat. The shed was built through funding from the Local Sustainable Transport Fund (LSTF) after residents in the block thought a dedicated space would be better than letting the bicycles fill hallways and stairwells.

The racks are half empty at this hour, despite the weather, and I know it is much easier to remove my steed now than it will be when I try to squeeze him back in later in the evening.

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SamJones's picture

Take a minute this week to support #Funding4Cycling

CTC launches its new campaign to get #Funding4Cycling included in the Chancellor’s Autumn Statement. Take action by Friday 17 October!
#Funding4Cycling logo

Today (Thursday 09 October) CTC launched its latest campaign #Funding4Cycling in an effort to make sure that cycle funding is included in the Chancellor’s Autumn Statement happening on 03 December. 

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SamJones's picture

Cycle Minister sends off Birmingham ride

Robert Goodwill MP rearranges diary to support the Space for Cycling mass ride at the Conservative Party Conference.
Conservative and Labour politicans show support for cycling

Yesterday (Monday 29 September) saw another flurry of activity as CTC’s campaigns team marshalled further political support for cycling at the Conservative Party Conference in Birmingham.

The day started with a breakfast event hosted by News UK where Cycling Minister, Robert Goodwill MP, promised that the long awaited Cycling and Walking Delivery Plan would be published in October. Expanding on this topic, he also said the Government would commit real money to the Plan’s delivery.

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SamJones's picture

Is UK cycling at a turning point?

CTC's newly-appointed Campaigns and Communications co-ordinator Sam Jones considers whether attitudes to cycling are changing.
Riders at Manchester Mass Bike ride

Anyone who hops onto a bike will at times encounter prejudicial views towards cyclists. Pavement-riding, red-light-jumping, two-wheeled-terrorists, lycra louts... the list goes on.

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