Promotion and Encouragement

Mark Slater's picture

L'Eroica & CTC Heritage Jersey Rider Package

Don't miss your opportunity to cycle back in time at this year's L'Eroica Britannia in Derbyshire's magnificent peaks with Team CTC. There are 25 places available and each rider will receive a CTC heritage jersey.
L'Eroica Britannia rider places CTC

CTC has a limited number of rider places up for grabs at this years L'Eroica Britannia . We are offering you a chance to ride for the oldest cycling organisation in the UK. 

We are offering members the opportunity to come and explore of some of the most beautiful countryside, cycling through World class heritage sites and areas of outstanding beauty.

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Mark Slater's picture

Berwick Cyclists

Exploring England and Scotland by bicycle in a day couldn't be easier, as Tony Houghton CTC member and founder of CTC group Berwick Cyclists explains in his new booklet 'Five Cycle Rides from Berwick upon Tweed'.
Berwick Cyclist's

CTC member Tony Houghton, founder of recently-formed Berwick Cyclists, an affiliate group of CTC,  has been championing cycling on both sides of the English/Scottish border for many years. The new group is setting a precedent in promoting cycling in the local area. A recent article in the local paper has elevated the group's profile and is making local cyclists sit up in their saddles and join in his rallying call to make cycling a larger part of the Berwick community and economy. 

Sara Randle's picture

Electric bikes set to put spring in your step in the Chilterns

24 March 2015
CTC is giving cycling in the Chilterns a boost this spring with electric bikes, a new cycle hire fleet and rides galore packed into a new cycling guide. Sara Randle shines a light on the Cycle Chilterns Bike Hub in Great Missenden.
Health Rides - great for all ages and abilities

CTC’s cycling development project, Cycle Chilterns, has partnered with local business, The Bicycle Workshop, to provide electric and hybrid bikes and create a new and much-needed cycle hire centre in the Chilterns.

 

To encourage people to give electric bikes a go, from 25th March to the end of April, you can hire one for £5 or free with a valid bus or train ticket or season ticket. The national cycling charity, has also given Lovelo in Berkhamsted two e-bikes and will be running the same special offer.

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Victoria Hazael's picture

Should children cycle on the pavement?

A police officer in Lincolnshire reportedly threatened to confiscate a four-year-old girl's bicycle because she was cycling on the pavement. CTC's Victoria Hazael explains where the law stands on children cycling on the pavement.
A four-year old girl cycling in the park

As a mum of a four-year-old who regularly cycles on the pavement, I must confess I was really shocked when I read the report in Grantham Journal, that four-year-old Sophie Lindley was stopped by Lincolnshire Police as she was cycling to school on the pavement.

jayne.rodgers's picture

'Girls Go Better By Cycle' launches in Manchester

6 March 2015
CTC and Transport for Greater Manchester (TfGM) have been collecting together a programme of women's cycling events and activities across March to mark International Women's Day on Sunday 8 March.
Girls Go Better By Cycle poster

There are exhibitions, rides, training, discounts, workshops and exciting family activities all around Greater Manchester to take part in and enjoy.

To celebrate and mark this Sunday's International Women's Day in Greater Manchester, we’ve been busy working with TfGM to collect together a programme of activities and events throughout March for Girls Go Better By Cycle.

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GavinJWood's picture

Video: watch Space for Inclusive Cycling in Bradford

On a cold winter's day in early February, inspired by CTC's Space for Cycling Campaign, Bradford Cycling 4 All headed out on to the city's roads to show just how much space other road users should be giving cyclists, especially users of adapted bikes who can be easily missed.

Bradford Cycling 4 All are an inclusive cycling group in West Yorkshire. Inspired by pictures of a similar stunt in Riga, the group fitted their bikes with cages custom made by a local artist - a colourful, physical reminder to fellow road users of the space cyclists need - and they headed out on to the streets of Bradford.

Cherry Allan's picture

Smarter choices

Smarter choices - measures, including cycling, that help people find alternatives to driving - can make a huge difference to travel habits...
Cyclist on path
Headline Messages: 
  • Encouraging and incentivising people to try out alternatives to the private car are valuable and cost-effective complements to improving cycling conditions on the road.  
  • Often known as ‘smarter choices’, measures that are designed to do this include: elements of travel plans; advertising / promotional campaigns, cycle maps, marketing directly to individuals, tax incentives, cycle training, rides, plus events and activities for specific groups of people.
Key facts: 
  • Smarter choices are particularly cost-effective in terms of congestion, yielding on average £10 of benefits to every £1 spent.
  • Smarter choice programmes in the Sustainable Travel Towns of Darlington, Peterborough and Worcester made a positive contribution towards economic growth, reducing carbon emissions, increasing health, promoting equality of opportunity, and improving quality of life.
CTC View (formal statement of CTC's policy): 
  • Smarter choice measures are:
    • a proven way of reducing car use and carbon emissions
    • an effective means of encouraging people to take up cycling, or to cycle more often
    • a good investment, offering an excellent return 
  • Investing in ‘smarter choices’ is at least as important as investing in physical improvements to the highway network. 
  • Both national and local authorities should dedicate sufficient resources to smarter choices, recognising that they rely on revenue rather than capital funding.
Download full campaigns briefing: 
Publication Date: 
February 2015
Cherry Allan's picture

Cycle-friendly employers (CTC views)

Doing everything possible to encourage employees to commute by cycle and to cycle for work purposes helps improve the health and productivity of a workforce, lowers the cost of business transport and eases congestion at peak time.
Cycle commuters arriving at work
Headline Messages: 
  • Encouraging employees to commute by cycle and to cycle on business, can result in a healthier, more productive workforce and lower transport costs.
  • Workplaces that encourage cycling help mitigate their negative impact on the local and wider environment.
  • If employees are encouraged to cycle rather than drive, congestion is less severe at peak times, which is good for business and the economy.
Key facts: 
  • In 2011, 741,000 working residents in England and Wales aged 16 to 74 cycled to work - 90,000 more than in 2001, but the proportion of working residents who cycle commute has struggled to rise above 2.8% in that time.
  • The number of people living in London who cycled to work more than doubled in 10 years from 77,000 in 2001 to 155,000 in 2011. In Cambridge, 29% of working residents cycle to work - more than anywhere else - but for 29 other local authorities, this figure is 1%.
  • On average, employees who cycle-commute take at least one day p.a. less off sick than colleagues who do not cycle to work, while car commuters are at least 13% more likely to feel constantly under strain or unable to concentrate than those who cycle/walk to work.
  • It costs the giant pharmaceutical company GSK in West London about £2,000 a year to maintain one car parking space – the same space could accommodate 8 bikes.
  • 92% of GSK’s cycle commuting staff say that their health is improved as a direct result of the support they receive from the company to cycle to work. 74% say that they are more productive and 73% believe they are more motivated.
CTC View (formal statement of CTC's policy): 
  • Employers should recognise the health, environmental and economic benefits of promoting the use of cycles for commuting and work purposes.
  • Actions that employers should take include:
    • making cycling an integral part of a Travel Plan
    • paying the full, tax-free cycle mileage rate
    • subscribing to other tax incentives (e.g. the Cycle to Work scheme)
    • incentivising cycling through workplace challenges, events etc.
    • providing good quality facilities (e.g. cycle parking, showers and lockers
    • supporting a bicycle users group (BUG)
    • supplying ‘pool’ bikes
  • Employers should not be discouraged from promoting cycling because of liability fears, neither should they make cycle training or wearing a cycle helmet a prerequisite for cycling on business.

See also CTC's guide to becoming a cycle-friendly employer.

Download full campaigns briefing: 
Publication Date: 
February 2015
SamJones's picture

Government cycling strategy a "derisory plan, not a delivery plan"

Government's Cycling Delivery Plan, published two hours before key parliamentary debate, fails to make commitments to funding for cycling.
Broken bike

Just minutes before the scheduled start of a House of Commons debate on the future of cycling in Britain, the Government finally released its draft Cycling Delivery Plan, a year after it was due.

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SamJones's picture

What if…?

CTC’s Sam Jones considers what a day in the life of a cyclist might be like by 2020 - IF the Government had committed to Funding4Cycling in 2014, AND had been investing at least £10 per head annually for the previous five years.
Cycling in Copenhagen

It’s just after 8am on a damp, miserable autumn morning as I enter the communal bike shed outside my flat. The shed was built through funding from the Local Sustainable Transport Fund (LSTF) after residents in the block thought a dedicated space would be better than letting the bicycles fill hallways and stairwells.

The racks are half empty at this hour, despite the weather, and I know it is much easier to remove my steed now than it will be when I try to squeeze him back in later in the evening.

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