Promotion and Encouragement

Mark Slater's picture

Ride for Team CTC in this year's Prudential RideLondon

If you didn't get a place allocated to you from this year's Prudential RideLondon London - Surrey 100 ballot don't worry! Your chance to get in the saddle is still possible with Team CTC.
CTC Crew RideLondon Ride Places

Would you like to be part of the iconic Prudential Ride London-Surrey100 2015?

CTC has a limited number of guaranteed places for this spectacular event, taking place on Sunday 2 August 2015.

To take your place in Team CTC, please enter our ballot for places. We ask you to commit to a minimum raise £300 for CTC. You’ll need to pay an entry fee of £100

As part of the CTC Team for this event, you’ll get:

-        A CTC shirt (once you’ve raised over £100)

Mark Slater's picture

Berwick Cyclists

Exploring England and Scotland by bicycle in a day couldn't be easier, as Tony Houghton CTC member and founder of CTC group Berwick Cyclists explains in his new booklet 'Five Cycle Rides from Berwick upon Tweed'.
Berwick Cyclist's

CTC member Tony Houghton, founder of recently-formed Berwick Cyclists, an affiliate group of CTC,  has been championing cycling on both sides of the English/Scottish border for many years. The new group is setting a precedent in promoting cycling in the local area. A recent article in the local paper has elevated the group's profile and is making local cyclists sit up in their saddles and join in his rallying call to make cycling a larger part of the Berwick community and economy. 

Sara Randle's picture

Electric bikes set to put spring in your step in the Chilterns

24 March 2015
CTC is giving cycling in the Chilterns a boost this spring with electric bikes, a new cycle hire fleet and rides galore packed into a new cycling guide. Sara Randle shines a light on the Cycle Chilterns Bike Hub in Great Missenden.
Health Rides - great for all ages and abilities

CTC’s cycling development project, Cycle Chilterns, has partnered with local business, The Bicycle Workshop, to provide electric and hybrid bikes and create a new and much-needed cycle hire centre in the Chilterns.


To encourage people to give electric bikes a go, from 25th March to the end of April, you can hire one for £5 or free with a valid bus or train ticket or season ticket. The national cycling charity, has also given Lovelo in Berkhamsted two e-bikes and will be running the same special offer.


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Victoria Hazael's picture

Should children cycle on the pavement?

A police officer in Lincolnshire reportedly threatened to confiscate a four-year-old girl's bicycle because she was cycling on the pavement. CTC's Victoria Hazael explains where the law stands on children cycling on the pavement.
A four-year old girl cycling in the park

As a mum of a four-year-old who regularly cycles on the pavement, I must confess I was really shocked when I read the report in Grantham Journal, that four-year-old Sophie Lindley was stopped by Lincolnshire Police as she was cycling to school on the pavement.

jayne.rodgers's picture

'Girls Go Better By Cycle' launches in Manchester

6 March 2015
CTC and Transport for Greater Manchester (TfGM) have been collecting together a programme of women's cycling events and activities across March to mark International Women's Day on Sunday 8 March.
Girls Go Better By Cycle poster

There are exhibitions, rides, training, discounts, workshops and exciting family activities all around Greater Manchester to take part in and enjoy.

To celebrate and mark this Sunday's International Women's Day in Greater Manchester, we’ve been busy working with TfGM to collect together a programme of activities and events throughout March for Girls Go Better By Cycle.


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GavinJWood's picture

Video: watch Space for Inclusive Cycling in Bradford

On a cold winter's day in early February, inspired by CTC's Space for Cycling Campaign, Bradford Cycling 4 All headed out on to the city's roads to show just how much space other road users should be giving cyclists, especially users of adapted bikes who can be easily missed.

Bradford Cycling 4 All are an inclusive cycling group in West Yorkshire. Inspired by pictures of a similar stunt in Riga, the group fitted their bikes with cages custom made by a local artist - a colourful, physical reminder to fellow road users of the space cyclists need - and they headed out on to the streets of Bradford.

Cherry Allan's picture

Smarter choices

Smarter choices - measures, including cycling, that help people find alternatives to driving - can make a huge difference to travel habits...
Cyclist on path
Headline Messages: 
  • Encouraging and incentivising people to try out alternatives to the private car are valuable and cost-effective complements to improving cycling conditions on the road.  
  • Often known as ‘smarter choices’, measures that are designed to do this include: elements of travel plans; advertising / promotional campaigns, cycle maps, marketing directly to individuals, tax incentives, cycle training, rides, plus events and activities for specific groups of people.
Key facts: 
  • Smarter choices are particularly cost-effective in terms of congestion, yielding on average £10 of benefits to every £1 spent.
  • Smarter choice programmes in the Sustainable Travel Towns of Darlington, Peterborough and Worcester made a positive contribution towards economic growth, reducing carbon emissions, increasing health, promoting equality of opportunity, and improving quality of life.
CTC View (formal statement of CTC's policy): 
  • Smarter choice measures are:
    • a proven way of reducing car use and carbon emissions
    • an effective means of encouraging people to take up cycling, or to cycle more often
    • a good investment, offering an excellent return 
  • Investing in ‘smarter choices’ is at least as important as investing in physical improvements to the highway network. 
  • Both national and local authorities should dedicate sufficient resources to smarter choices, recognising that they rely on revenue rather than capital funding.
Download full campaigns briefing: 
Publication Date: 
February 2015
Cherry Allan's picture

Cycle-friendly employers (CTC views)

Doing everything possible to encourage employees to commute by cycle and to cycle for work purposes helps improve the health and productivity of a workforce, lowers the cost of business transport and eases congestion at peak time.
Cycle commuters arriving at work
Headline Messages: 
  • Encouraging employees to commute by cycle and to cycle on business, can result in a healthier, more productive workforce and lower transport costs.
  • Workplaces that encourage cycling help mitigate their negative impact on the local and wider environment.
  • If employees are encouraged to cycle rather than drive, congestion is less severe at peak times, which is good for business and the economy.
Key facts: 
  • In 2011, 741,000 working residents in England and Wales aged 16 to 74 cycled to work - 90,000 more than in 2001, but the proportion of working residents who cycle commute has struggled to rise above 2.8% in that time.
  • The number of people living in London who cycled to work more than doubled in 10 years from 77,000 in 2001 to 155,000 in 2011. In Cambridge, 29% of working residents cycle to work - more than anywhere else - but for 29 other local authorities, this figure is 1%.
  • On average, employees who cycle-commute take at least one day p.a. less off sick than colleagues who do not cycle to work, while car commuters are at least 13% more likely to feel constantly under strain or unable to concentrate than those who cycle/walk to work.
  • It costs the giant pharmaceutical company GSK in West London about £2,000 a year to maintain one car parking space – the same space could accommodate 8 bikes.
  • 92% of GSK’s cycle commuting staff say that their health is improved as a direct result of the support they receive from the company to cycle to work. 74% say that they are more productive and 73% believe they are more motivated.
CTC View (formal statement of CTC's policy): 
  • Employers should recognise the health, environmental and economic benefits of promoting the use of cycles for commuting and work purposes.
  • Actions that employers should take include:
    • making cycling an integral part of a Travel Plan
    • paying the full, tax-free cycle mileage rate
    • subscribing to other tax incentives (e.g. the Cycle to Work scheme)
    • incentivising cycling through workplace challenges, events etc.
    • providing good quality facilities (e.g. cycle parking, showers and lockers
    • supporting a bicycle users group (BUG)
    • supplying ‘pool’ bikes
  • Employers should not be discouraged from promoting cycling because of liability fears, neither should they make cycle training or wearing a cycle helmet a prerequisite for cycling on business.

See also CTC's guide to becoming a cycle-friendly employer.

Download full campaigns briefing: 
Publication Date: 
February 2015
Cherry Allan's picture

Cycle training

Cycle training is a very effective way to encourage more people of all ages, backgrounds and abilities to cycle. It boosts skills and confidence, particularly in imperfect conditions, and teaches the rules of the road.
Cycle training at school
Headline Messages: 
  • Cycle training is a very effective way to encourage more people to cycle. It boosts trainees’ riding skills and confidence, particularly in imperfect cycling conditions, and also grounds them in the rules of the road.
  • Widely available cycle training benefits not just young children, but also teenagers as they become more independent and start using busier roads. It can also encourage adults of all ages, backgrounds and abilities to discover cycling for the first time, or help them overcome any fears they have if they decide they’d like to rediscover it later in life.
  • By improving trainees’ road skills, cycle training could also affect how quickly teenagers and others learn to drive and enhance their ability to manage the risks both to themselves and to others with whom they share the roads.
  • Cycle training could also play a role in tackling offending cycling, in the same way that driver training is used as a remedial response for acts of unlawful driving.
Key facts: 
  • In a 2010 survey, 93% of parents whose children had been ‘Bikeability’ trained said that it had a positive impact on their child’s on-road cycling safety; the survey also found that, post-training, 93% of children felt more confident about cycling in general.
  • A Cambridge survey found that 13% more trained than untrained pupils reported ‘normal frequent cycling’ to school; and that 37% of untrained pupils cycled on pavements, cycle paths or lanes separated from traffic, but only 10% of trained pupils did the same.
  • The benefits of providing cycle training for all ages outweigh the costs by at least 7.4 to 1.
  • In 2007-08, English local authorities between them claimed about £1 million from the Government to fund 27,000 Bikeability training places; in 2013-14, they claimed almost £9 million to deliver 231,859 million places.
CTC View (formal statement of CTC's policy): 
  • Cycle training in the UK should comply with the National Standard. This represents best practice because it introduces trainees to real-life, on-road conditions, helping to equip adults and children with the skills they need to ride confidently in today’s traffic.
  • National government should establish and fund a national target to give every child the opportunity to take part in ‘Bikeability’[i]. Children should be offered training at least to Level 2 free of charge before they leave school/college. The best way to guarantee this is to include Bikeability in the curriculum for all schools.
  • Local authorities should support and encourage all schools to organise age-appropriate Bikeability training. They should also offer inclusive programmes to help people with disabilities reach National Standard outcomes, Bikeability courses for adults and special groups, and joint parent/child training classes.
  • Providing cycle training is one of the most important ways in which schools and workplaces can directly encourage people to cycle and help realise the many benefits of increased local cycle use.
  • The Government should require local authorities and schools to collect data directly from pupils on the impact of Bikeability training, and provide the tools to do this.
  • Integrating cycle awareness and cycle training itself into driver instruction and testing would promote better understanding between cyclists and other road users and contribute to road safety objectives. It should also become a compulsory element of the professional training/qualifying process for the drivers of large vehicles (lorries, buses, coaches etc.).
  • Disqualified and offending drivers should be offered a course of cycle training to improve their driving behaviour and encourage them to use a cycle for their transport needs during and after their period of disqualification. The police and courts should also have the power to require drivers who have been convicted of offences involving cyclists to participate in such a course.
  • The Government should commission and fund comprehensive, long-term research into how quickly Bikeability trainees subsequently learn to drive and how safe they prove to be once qualified. Motor insurers should also consider offering discounts to those who have completed Level 3 Bikeability.
  • National government should continue to maintain/support: the National Standard; the training of National Standard Instructors (NSIs); regular reviews; quality assurance processes and registration systems; and an accessible national database of qualified NSIs.



[i] ‘Bikeability’ is the brand name for certain cycle training courses that conform to the National Standard. Some instructors offer National Standard training that is not publicised as ‘Bikeability’.


Download full campaigns briefing: 
Publication Date: 
January 2015
SamJones's picture

Government cycling strategy a "derisory plan, not a delivery plan"

Government's Cycling Delivery Plan, published two hours before key parliamentary debate, fails to make commitments to funding for cycling.
Broken bike

Just minutes before the scheduled start of a House of Commons debate on the future of cycling in Britain, the Government finally released its draft Cycling Delivery Plan, a year after it was due.

Making a mockery of Parliament’s role to scrutinise Government strategy and policy, the draft Plan lacks any firm commitments to provide the funding for cycling needed to make it a safe and attractive option for day-to-day journeys, for people of all ages, backgrounds and abilities.


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