Campaign Theme

Promotion and Encouragement

Introduction

Cycling in a park
Cycling in a park
While road conditions and layout undeniably affect cycling levels, encouraging it through 'softer' - or 'smarter choice' measures - is equally important. Maps, advertising, tax incentives, cycle training, workplace challenges, mass bike rides and events all make a difference too.
  • Measures that encourage, incentivise and make it easy for people to try out alternatives to the private car are known as ‘smarter choices’.
  • While smarter choices must go hand-in-hand with improving cycling conditions on the highway, they are actually often more cost-effective. In terms of congestion, for example, they yield on average £10 of benefits to every £1 spent.
  • Smarter choice measures include: advertising and promotional campaigns, marketing directly to individuals, tax incentives, cycle training, maps, rides, events, and activities for specific groups in society.

Latest News

Cycle to Work Day
Female cycle commuter cycling away from the camera
CTC is proud to support Cycle to Work Day, a national event championed by multi-gold medal winning Paralympic cyclist, Dame Sarah Storey. It aims to encourage everyone to cycle to work for at least...
CTC has 50 charity places for RideLondon
RideLondon logo
The Prudential RideLondon has quickly risen to the top of the top of the list of 'must do' events for serious amatuer road cyclists and many were disappointed not to secure a spot. Luckily...
Women only Trail Mountain Bike Leader course
Woman riding over a slope on a mountain bike
CTC are running a women only Trail Leader Award course at Young Bristol in June, so here's your chance to get on the right course, with the right Trainer - Sally Berry - and enjoy it from start...
Get your kids active this summer
Family cycling by Simon Brooke-Webb
As report after report says we are facing an obesity epidemic, many parents are finding it difficult to get their children off the sofa. If you need some ideas check out CTC's range of family-...

Archive

  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cyclists' Touring Club (CTC): A company limited by guarantee, registered in England no.25185. Registered as a charity in England and Wales No 1147607 and in Scotland No SC042541

 

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