Campaign Theme

Promotion and Encouragement

Introduction

Cycling in a park
Cycling in a park
While road conditions and layout undeniably affect cycling levels, encouraging it through 'softer' - or 'smarter choice' measures - is equally important. Maps, advertising, tax incentives, cycle training, workplace challenges, mass bike rides and events all make a difference too.
  • Measures that encourage, incentivise and make it easy for people to try out alternatives to the private car are known as ‘smarter choices’.
  • While smarter choices must go hand-in-hand with improving cycling conditions on the highway, they are actually often more cost-effective. In terms of congestion, for example, they yield on average £10 of benefits to every £1 spent.
  • Smarter choice measures include: advertising and promotional campaigns, marketing directly to individuals, tax incentives, cycle training, maps, rides, events, and activities for specific groups in society.

Latest News

Government cycling strategy a "derisory plan, not a delivery plan"
Broken bike
Government's Cycling Delivery Plan, published two hours before key parliamentary debate, fails to make commitments to funding for cycling.
Take a minute this week to support #Funding4Cycling
#Funding4Cycling logo
CTC launches its new campaign to get #Funding4Cycling included in the Chancellor’s Autumn Statement. Take action by Friday 17 October!
Cycle Minister sends off Birmingham ride
Conservative and Labour politicans show support for cycling
Robert Goodwill MP rearranges diary to support the Space for Cycling mass ride at the Conservative Party Conference.
Cycle to Work Day
Female cycle commuter cycling away from the camera
CTC is proud to support Cycle to Work Day, a national event championed by multi-gold medal winning Paralympic cyclist, Dame Sarah Storey. It aims to encourage everyone to cycle to work for at least...

Archive

  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cyclists' Touring Club (CTC): A company limited by guarantee, registered in England no.25185. Registered as a charity in England and Wales No 1147607 and in Scotland No SC042541

 

Terms and Conditions