Campaign Theme

Promotion and Encouragement

Introduction

Cycling in a park
Cycling in a park
While road conditions and layout undeniably affect cycling levels, encouraging it through 'softer' - or 'smarter choice' measures - is equally important. Maps, advertising, tax incentives, cycle training, workplace challenges, mass bike rides and events all make a difference too.
  • Measures that encourage, incentivise and make it easy for people to try out alternatives to the private car are known as ‘smarter choices’.
  • While smarter choices must go hand-in-hand with improving cycling conditions on the highway, they are actually often more cost-effective. In terms of congestion, for example, they yield on average £10 of benefits to every £1 spent.
  • Smarter choice measures include: advertising and promotional campaigns, marketing directly to individuals, tax incentives, cycle training, maps, rides, events, and activities for specific groups in society.

Latest News

Ride for Team CTC in this year's Prudential RideLondon
CTC Crew RideLondon Ride Places
If you didn't get a place allocated to you from this year's Prudential RideLondon London - Surrey 100 ballot don't worry! Your chance to get in the saddle is still possible with Team...
Electric bikes set to put spring in your step in the Chilterns
Health Rides - great for all ages and abilities
CTC is giving cycling in the Chilterns a boost this spring with electric bikes, a new cycle hire fleet and rides galore packed into a new cycling guide. Sara Randle shines a light on the Cycle...
'Girls Go Better By Cycle' launches in Manchester
Girls Go Better By Cycle poster
CTC and Transport for Greater Manchester (TfGM) have been collecting together a programme of women's cycling events and activities across March to mark International Women's Day on Sunday 8...
Video: watch Space for Inclusive Cycling in Bradford
On a cold winter's day in early February, inspired by CTC's Space for Cycling Campaign, Bradford Cycling 4 All headed out on to the city's roads to show just how much space other road...

Archive

  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Paul Tuohy
  • Cyclists' Touring Club (CTC): A company limited by guarantee, registered in England no.25185. Registered as a charity in England and Wales No 1147607 and in Scotland No SC042541

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