Campaign Theme

Promotion and Encouragement

Introduction

Cycling in a park
Cycling in a park
While road conditions and layout undeniably affect cycling levels, encouraging it through 'softer' - or 'smarter choice' measures - is equally important. Maps, advertising, tax incentives, cycle training, workplace challenges, mass bike rides and events all make a difference too.
  • Measures that encourage, incentivise and make it easy for people to try out alternatives to the private car are known as ‘smarter choices’.
  • While smarter choices must go hand-in-hand with improving cycling conditions on the highway, they are actually often more cost-effective. In terms of congestion, for example, they yield on average £10 of benefits to every £1 spent.
  • Smarter choice measures include: advertising and promotional campaigns, marketing directly to individuals, tax incentives, cycle training, maps, rides, events, and activities for specific groups in society.

Latest News

Women only Trail Mountain Bike Leader course
Woman riding over a slope on a mountain bike
CTC are running a women only Trail Leader Award course at Young Bristol in June, so here's your chance to get on the right course, with the right Trainer - Sally Berry - and enjoy it from start...
Get your kids active this summer - check out CTC's range of family-friendly rides and events
Young rider and adult in the New Forest
As report after report says we are facing an obesity epidemic, many parents are finding it difficult to get their children off the sofa and away from their X-Boxes.
The Census and cycle commuting - new report out
Cycling in London is booming
A new report from the Office for National Statistics, issued today, confirms which authorities are getting it right for cycle commuting - and which ones aren't.
Brighton and Hove CTC launch 'Shed Rides' to encourage new members
With over two thirds of bicycles stuck in a garden shed and hardly ever seeing the light of day, the Brighton and Hove CTC Member Group has come up with an ingenious plan to encourage more people to...

Archive

  • Patron: Her Majesty The Queen
  • President: Jon Snow
  • Chief Executive: Gordon Seabright
  • Cyclists' Touring Club (CTC): A company limited by guarantee, registered in England no.25185. Registered as a charity in England and Wales No 1147607 and in Scotland No SC042541
  • CTC Charitable Trust: A company limited by guarantee, registered in England no.5125969. Registered as a charity in England and Wales No 1104324 and Scotland No SC038626

 

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